Snickers – Mr Bean
In an imaginative and captivating commercial by Snickers, viewers are transported into a vividly realized historical or fantasy setting, reminiscent of traditional Asian villages under the cloak of night. The advertisement cleverly intertwines action-packed sequences with humor to highlight the product's appeal. It begins with a dramatic chase across rooftops, involving characters donned in traditional attire, which immediately grabs the audience's attention with its high stakes and visually stunning choreography. The narrative quickly unfolds, revealing a conflict that seems to stem from hunger-induced weaknesses, a clever nod to the Snickers tagline, "Get some nuts. Hungry?"
The commercial stands out for its unique approach to showcasing the product. Instead of a straightforward product placement, Snickers is woven into the storyline as a pivotal element that transforms the situation. In one memorable scene, amidst the tension and high-flying action, a character offers another a Snickers bar, suggesting that the candy has the power to resolve the conflict at hand. This moment is both humorous and insightful, playing on the brand's long-standing message that Snickers satisfies hunger in a way that can change one's demeanor or situation.
Dialogue in the commercial further enriches the narrative, with lines that are both humorous and reflective of the setting, enhancing the overall storytelling. The use of traditional language and references to cultural elements adds depth to the characters and setting, making the advertisement more engaging. The phrase "Get some nuts. Hungry?" delivered towards the end, ties back to the product seamlessly, reinforcing the message that Snickers is more than just a candy bar; it's a solution to hunger that can alter outcomes in fantastical ways.
From a marketing perspective, this commercial excels in connecting with the customer by leveraging a universal insight—hunger can lead to less-than-ideal situations—and presenting Snickers as the hero that saves the day. This narrative strategy is effective in making the product memorable and desirable. The action-packed setting and humorous resolution make for a compelling story that viewers are likely to remember and associate with Snickers, thereby enhancing brand recall.
Moreover, the commercial's high production value, with its detailed costumes, elaborate sets, and well-choreographed action scenes, speaks to the quality associated with the Snickers brand. It suggests that the company is willing to invest in creative and high-quality advertising, which can be seen as reflective of the product's quality as well.
In conclusion, this Snickers commercial stands as a testament to creative marketing that goes beyond traditional advertising to weave a narrative that is both entertaining and persuasive. It cleverly uses humor, action, and cultural elements to create a memorable experience that resonates with viewers, effectively linking the product to the idea of satisfying hunger in the most unexpected and delightful ways. This approach not only captivates the audience but also solidifies the brand's message in a competitive market.
