Skittles – Giraffe
In this captivating commercial for Skittles candy, viewers are transported to a picturesque beach scene, complete with a stunning rainbow arching over the ocean, symbolizing the brand's iconic tagline, "Taste the Rainbow." The commercial masterfully blends the whimsical with the real, as evidenced by the surreal sight of a giraffe on the beach, engaging with the product by licking its lips in anticipation before reaching for a bucket filled with Skittles. This imagery not only captures the viewer's attention through its unexpectedness but also reinforces the variety and appeal of Skittles' flavors, as vibrant as the colors of a rainbow.
A particularly striking aspect of this commercial is the person dressed in a yellow shirt and blue overalls, who is seen pouring Skittles onto the sand, creating a dazzling display of colors that further emphasizes the product's diverse flavor palette. This action, simple yet powerful, serves as a visual metaphor for the joy and color Skittles brings into the world, making it an effective marketing strategy that resonates with the audience on an emotional level.
The commercial concludes with the Skittles logo and the memorable slogan, "Train the rainbow, taste the rainbow," a slight variation on the familiar tagline that plays on the idea of immersing oneself fully in the Skittles experience. This clever wordplay not only reinforces brand recognition but also invites consumers to engage with the product in a fun and imaginative way.
From a marketing perspective, this Skittles commercial excels in several areas. Firstly, it leverages the power of visual storytelling to create a memorable and engaging narrative that stands out in a crowded advertising landscape. The use of vibrant colors and whimsical elements, such as the giraffe, captures the essence of the brand and its promise of fun and flavor diversity. Secondly, the commercial effectively communicates its message to a broad audience, appealing to both children and adults with its universal themes of joy, imagination, and the simple pleasures of life.
In conclusion, this Skittles commercial is a brilliant example of how to connect with customers through creative storytelling and strong visual elements. By associating the product with positive emotions and imaginative scenarios, Skittles not only reinforces its brand identity but also creates a lasting impression on viewers, encouraging them to experience the rainbow of flavors for themselves. This approach to marketing is both effective and memorable, ensuring that Skittles remains a beloved brand for consumers of all ages.
