Apple Music – Taylor vs. Treadmill
This video serves as an engaging and motivational commercial for Apple Music, particularly targeting individuals who integrate music into their fitness routines. The narrative follows a female protagonist who, initially reluctant about her cardio session, finds the motivation through curating a playlist on Apple Music. The selection of tracks, including 'Jumpman' by Drake and 'Juice' by Justin Bieber, is showcased to underline the variety and appeal of Apple Music's offerings.
The commercial excellently captures the transformative power of music on exercise routines. The protagonist's journey from contemplation to action, powered by her music selection, mirrors the experience of many viewers. This relatability is the video's strength, as it taps into the common sentiment of finding cardio challenging and uses music as the universal solution to overcoming this hurdle.
The integration of the Apple Music interface in the workout context is seamlessly done, highlighting the app's user-friendly nature and its role as a companion for fitness enthusiasts. The message is clear: Apple Music is not just about listening to music; it's about enhancing your daily activities, making them more enjoyable and motivational.
The video ends on a promotional note, inviting viewers to join Apple Music with the promise of anytime cancellation. This call to action is smartly placed after showcasing the app's benefits, making the offer more appealing to the audience.
From a marketing perspective, the video is a success. It effectively communicates the value proposition of Apple Music by demonstrating its impact on the user's lifestyle, particularly within the context of fitness. The choice of a relatable protagonist and a common scenario many can empathize with makes the message more impactful. The commercial also leverages the emotional and motivational power of music, connecting with viewers on a personal level and encouraging them to envision Apple Music as an essential part of their fitness journey.
In summary, this commercial is a well-crafted piece of marketing that speaks directly to potential customers by showcasing the practical and emotional benefits of the service. It stands out by not only promoting a product but also by telling a story that viewers can see themselves in, making it a powerful tool for customer engagement and brand loyalty.
