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This ad from Aime.so is takes inspiration from Steve Job's 2007 iPhone reveal. It communicates a complex, feature-rich app by highlighting its core 4 functionalities. The script eliminates any unnecessary information and directly conveys what the app does, which hooks in the listener immediately. It effortlessly switches between relatable points and its features, such as: "If it's not in my calendar, it's not going to happen." and "We're meeting the same people again, so why do the effort?" The video has a great touch of professionalism and playfulness which gives a positive brand image.